9 Elms Beverage Co.
The world of spirit brokerage is one that is entrenched in knowledge, business, and making connections that help both vinyards and distributors. It’s an intimidating process for all parties, and requires an investment of time, money, and trust to ensure that clients are represented favorably, yet received in honest context by distributors. How does Ryan Miller, owner of 9 Elms Beverage Co., keep a look that highlights his experience while also being inviting and promping conversation?
Illustration
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Branding
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Website Design
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Illustration • Branding • Website Design •
The Problem: Professionalism vs. personality
Ryan Miller, owner of 9 Elms Beverage Co. and a close family friend, is an outgoing personality who uses humor and over 25+ years of experience in the world of wine to match vinyards, brewers and distillers in Kansas to distributors who will help sell their product. How can 9 Elms’ identity harness his expertise and outgoing personality to make his website feel like an extension of what makes him a great broker?
The Fix: Make it Bubbly
Using an iconic mascot, an eye catching color, and illustrative motifs, 9 Elms Beverage Co. has an identity rooted in flashy and fun. Inspired by the tri-color illustrations of the 1950’s, this vintage feel with a modern edge highlights Ryan’s decades of experience in brokerage while still emphasizing an outgoing and approachable personality that gets beverages sold.
